Non-profit Donor Journey Map [Notion Template]

As a non-profit organization, engaging donors is crucial for achieving your mission. To create an effective donor engagement strategy, it’s important to understand the donor journey and the different touchpoints that donors may have with your organization. I built a Donor Journey Map Notion Template to help non-profit organizations visualize this process and identify areas for improvement.

What is a Donor Journey Map?

A donor journey map is a visual representation of the steps that a donor goes through when engaging with your organization. It includes all of the touchpoints that a donor has with your organization, from the first time they hear about you to the moment they make a donation.

Why is a Donor Journey Map important?

A donor journey map can help you understand your donors better and create a more effective engagement strategy. By identifying the touchpoints that donors have with your organization, you can create targeted messaging and communication strategies that are tailored to their needs and interests.

A donor journey map can also help you identify areas where donors may be dropping off or disengaging from your organization. By understanding these pain points, you can make improvements to your engagement strategy to increase retention and donation rates.

How is a donor journey map different from a customer journey map?

While donor journey maps and customer journey maps share some similarities, they have some key differences. Donor journey maps are focused on the steps that a donor takes when engaging with a non-profit organization, while customer journey maps are focused on the steps that a customer takes when engaging with a business.

Non-profit organizations may have different touchpoints and goals than businesses, so a donor journey map will reflect those differences. For example, a non-profit may have a focus on advocacy and education, while a business may focus more on sales and customer support.

How to Use the Donor Journey Map Notion Template

The Donor Journey Map Notion template is based on the traditional Customer Journey Map, but with modifications to reflect the unique needs of non-profit organizations.

Start by identifying your organization’s donor personas. Where do they live? How old are they? What do they do for a living? What are their passions and interests? What are their goals and aspirations? Why does this donor connect with our mission?

After you have mapped out your organization’s donor personas, you’re ready to map out their donor journey. The template includes the following sections in the Donor Journey Map:

1. Discovery: This section includes the touchpoints that a donor may have when first discovering your organization. This could include social media, word of mouth, or an event.
2. Education: This section includes the touchpoints where a donor may learn more about your organization and its mission. This could include your website, blog posts, or email newsletters.
3. Engagement: This section includes the touchpoints where a donor may become more actively involved with your organization, such as volunteering or attending an event.
4. Donation: This section includes the touchpoints where a donor may make a donation, such as a fundraising campaign or an annual appeal.
5. Retention: This section includes the touchpoints where you can continue to engage with donors and keep them involved with your organization. This could include donor recognition or exclusive events.

The Donor Journey Map template also includes space for notes and comments.

Creating a donor journey map can help non-profit organizations understand their donors better and create a more effective engagement strategy. By using the Donor Journey Map Notion template, you can create a visual representation of the steps that a donor takes when engaging with your organization, and identify areas for improvement. With this template, you can create a more targeted and effective donor engagement strategy that will help you achieve your fundraising goals.