Brand Voice Workshop [Notion Template]

In today's crowded non-profit landscape, having a distinctive brand voice is crucial for standing out and connecting with your audience. If you're looking to define or refine your organization's brand voice, hosting a brand voice workshop can be an effective strategy. In this article, we'll guide you through the process of hosting a workshop and introduce you to a helpful Notion template designed to streamline the process.

1. Set the Stage with a Check-in Question: Begin your brand voice workshop by creating a positive and engaging atmosphere. Start with a check-in question that encourages participants to share something they excelled at during the week. This fosters a supportive environment and allows everyone to connect on a personal level.
2. Dive into User-Centered Thinking: To ensure your brand voice resonates with your target audience, it's essential to understand their needs and emotions. Dedicate a section of the workshop to an interactive User Needs Exercise. Using timers, prompt participants to jot down words or phrases that describe how users might feel before and after interacting with your organization's content. This exercise helps shape your brand voice to align with user expectations.
3. Define Your Brand Voice: Now that you have a deeper understanding of your users, it's time to brainstorm your organization's brand voice. Allocate a specific time for a Brand Voice Brainstorm session. In this activity, participants write down adjectives that describe how they want the organization to sound. Use timers to encourage focused brainstorming, and allow participants to vote on their top three adjectives using comments or other interactive tools.
4. Summarize and Consolidate: After the brainstorming session, it's important to consolidate the ideas and summarize your brand voice. Guide participants to identify three traits that represent what your organization is and three traits that represent what it is not. Additionally, help them craft a "because" statement that provides reasoning behind these traits. This step adds clarity and ensures a consistent and authentic brand voice.
5. Reflection and Action: To wrap up the workshop, provide a dedicated reflection period. Allow participants to contemplate how the workshop will inform their perspective on future projects. Use a reflection question such as, "How will this workshop inform your perspective on your projects?" This encourages participants to think critically and apply their learnings to their work moving forward.

To make hosting a brand voice workshop easier and more efficient, try downloading this Notion template. This template is designed specifically for non-profit organizations and provides a step-by-step structure, timers, and interactive elements to guide you through the process of hosting a one-hour brand voice workshop.

Hosting a brand voice workshop is a powerful way to define your non-profit organization's brand voice and ensure it resonates with your audience. By following the steps outlined in this guide and utilizing the provided Notion template, you can streamline the process and create a strong, authentic brand voice that sets your organization apart. Start the journey today and unleash the true potential of your non-profit's brand voice.